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Valio Sweden
Valio is a Finnish dairy and food company established in 1905, owned by approximately 3,200 dairy farmers through 13 regional cooperatives. Valio's mission is to create well-being and taste experiences responsibly. The company operates production facilities in 13 locations across Finland. Valio has subsidiaries in Sweden, Estonia, the United States and China. All products sold by Valio in Finland are always produced in Finland using Finnish milk. Valio's revenue in 2023 was 2,278 million euros, and the company employs around 4,200 professionals from various fields.
Valio has been present in Sweden since 1994 and has a nationwide sales and marketing organization with approximately 70 professionals. The collaboration with Novetos began in the winter of 2024 with leadership coaching aimed at creating a shared understanding of the desired leadership approach.
In spring 2025, a comprehensive coaching program on Coaching Leadership was implemented, training the staff of Valio Sweden's headquarters and sales management. In the fall of 2025, tailored coaching was organized for the field sales and food services unit in Sweden, focusing on applying coaching leadership techniques in sales work and negotiation situations.
Goals
The goal of the Coaching Leadership program was to ensure the implementation of Valio's strategy. The program's key objectives were:
- To promote the implementation of strategic initiatives by strengthening a coaching, inspiring and participative culture aligned with the leadership promise.
- To learn the philosophy of coaching leadership and key methods and tools, and to integrate their use into daily operations.
- To enhance employee commitment and well-being through quality leadership.
Results
As a result of the program:
- Participants have the enthusiasm and skills to advance their strategic initiatives using coaching leadership.
- Smooth collaboration across unit boundaries has been fostered by creating a shared vision of leadership and working methods.
- Coaching leadership has become part of daily life and supports everyday leadership situations, employee well-being, and commitment. Participants have developed a genuine interest in continuously growing and evolving as coaching leaders and/or users of a coaching approach.
The program's effectiveness was monitored through the implementation of personal development plans, the Valio Voice survey, and collected feedback. The coaching program was carried out by Novetos's coach, Jan Holst. The sessions were conducted in Sweden in English and Swedish.
Overall, the program was very successful and its objectives were excellently achieved.
“Novetos has been an outstanding partner to Valio Sweden. Their delivery of the coaching leadership program—tailored for both headquarters and field sales—gave us a shared language and practical tools to execute our strategy. We are very pleased with the collaboration and confidently recommend Novetos as a trusted partner."
